01
Foundation
Start from an existing Lanmark design. Branding, content, imagery, pages, and appropriate details are adapted around the client while the underlying design system remains intact.
Explore Foundations →Services
One website.
One connected scope.
Structure, design, development, technical setup, and launch are handled together so the finished result is a working public site rather than a collection of disconnected deliverables.
Project direction
Two ways to start.
The difference is whether an existing Lanmark design already fits the business.
02
Custom
Start from the business itself when the project needs an original visual system, different information architecture, unusual functionality, integrations, or a significant departure from the Foundation collection.
Discuss a custom site →Capabilities
What the website work can include.
Not every project needs every item. Scope is built around what the actual site requires.
Structure
Navigation, page planning, content hierarchy, calls to action, and the overall shape of the site.
Content adaptation
Organizing and formatting supplied business information so it works within the chosen site structure.
Visual design
Typography, spacing, imagery, visual hierarchy, component treatment, and responsive states.
Development
Production implementation for desktop, tablet, and mobile with appropriate interactions and performance considerations.
Forms + functionality
Standard inquiry forms and project-appropriate functionality, with more involved requirements handled in Custom scope.
Search foundations
Page titles, descriptions, semantic structure, crawlable pages, sitemap support, and basic technical SEO setup.
Domain + DNS
Connect the client-owned domain and make careful DNS changes while preserving existing email records.
Deployment + verification
HTTPS, production configuration, redirects, form checks, and final verification of the public site.
Foundation scope
A defined starting point, with room for the business.
A Foundation project keeps the underlying design intact while adapting the parts that should be specific to the client.
Typically fits within Foundation
- An existing Foundation design
- Appropriate standard pages, typically up to five
- Business name, logo, colors, and basic type adaptation
- Supplied business information organized for the site
- Client imagery or suitable free-to-use photography where appropriate
- Responsive desktop, tablet, and mobile implementation
- One standard contact or inquiry form
- Basic metadata, domain connection, HTTPS, deployment, and verification
Usually moves into Custom
- Significant redesign of the Foundation structure
- E-commerce or payment flows
- Booking or reservation systems
- User accounts, portals, or dashboards
- Complex integrations or data-heavy functionality
- Large migrations or unusually large page structures
- Extensive copywriting or original brand identity work
- Other requirements that fundamentally change the starting system
Content + assets
Bring what you have.
Clients provide the factual business information: what the business does, services or products, contact details, locations, policies, credentials, and other claims that need to be accurate.
Existing logos, brand material, photography, brochures, or old website content can be used when useful. Lanmark adapts and formats that material for the site and can source suitable free-to-use photography where appropriate.
Missing material does not have to stop the first conversation. The Contact page is intentionally low-pressure so the project can start from whatever is already available.
See the project intake →Launch
Production is part of the service.
The site is not considered finished because it looks complete in a local browser.
Domain ownership
The domain remains in the client’s name. Lanmark connects and configures it rather than taking ownership of it.
DNS
Required records are changed carefully, with existing mail records such as MX, SPF, DKIM, and DMARC preserved where applicable.
HTTPS
SSL configuration and secure production traffic are part of launch setup.
Deployment
The production environment is configured and the site is deployed to the agreed hosting setup.
Verification
Public pages, redirects, forms, domain behavior, and core launch paths are checked after deployment.
Hosting flexibility
Clients can use an appropriate Lanmark-managed setup or host elsewhere when that better fits the project.
Need something outside this list?
Scope follows the project.
The service page describes the common work, not a rigid menu. If the project needs something different, the useful question is whether it still fits a Foundation or should be scoped as Custom.
Start a project